Costa Media Boston LLC is a NEW Hispanic OWNED broadcasting company, with a management team that has over 50 years of experience in radio programming, marketing and sales.
Our Mission is to super serve the Latino communities in Massachusetts by introducing a NEW FORMAT that is Inclusive with a MIX of Latin Pop and Latin Urban Music.
​
WCCM has been serving the Hispanic community in Boston for over 20 years and our goal is to continue that tradition with radio that entertains and informs the community through music, news and live sports.
While 96% of Hispanics in the US Listen to Radio, the Northeast Latinos outside of the New York DMA are underserved of Relevant Cultural and Local Audio Content.
WCCM 105.3 FM & 1570AM
LA PANTERA
Why
La Pantera 105.3 FM is your premier destination for the hottest tracks in Regional Mexican and Latino Pop music in the heart of Boston.!
​
At La Pantera 105.3 FM we're dedicated to bringing the rich tapestry of Latin culture to the airwaves, celebrating the diverse rhythms, melodies, and stories that resonate with our listeners across the Boston metro area. From the infectious tunes of spanish pop, to banda and rancheras to the catchy beats of urbano and reggeaton, our eclectic playlist reflects the dynamic spirit of Latino music.
​
Tune in to La Pantera 105.3FM and immerse yourself in a world of lively rhythms and infectious energy, as we showcase both classic hits and the latest chart-toppers from Cristian Nodal, Grupo Frontera, Angela Aguilar, and beyond. Whether you're looking to dance the night away with latino pop or simply unwind with some classic rancheras, we've got you covered with the best in Regional Mexican and Latino Pop music.
​
Join us on this musical journey as we celebrate the rich cultural heritage and vibrant diversity of the Latino community, right here on La Pantera 105.3 FM, your home for Latin rhythms in Beantown!
BOSTON METRO
MARKET COVERAGE
CALL LETTERS: WUBG FM & WUBG AM
FREQUENCY: 105.3 FM & 1570 AM
MARKETS: BOSTON, MA
FORMAT: REGIONAL MEXICAN/LATINO POP
AUDIENCE DEMO:
ADULTS 18-49 & ADULTS 25-54
PART OF THE HISPANIC COMMUNITY
-
**General Market DMA Population 5,882,500
-
**Hispanic Market DMA Population 521,600 or 12%
-
Median Age of Hispanics = 29
-
1 out of 5 Under 18 Year Olds is Hispanic
-
% Foreign Born = 28.3%
-
Median HH Income = $34,507
-
52% Female and 48% Male
-
Puerto Rican 28%
-
Dominican 24%
-
Salvadoran 11%
-
Colombian/Mexican 6%
-
SOURCE:
**Nielsen Audio & TV market Pop Est.
US Census Bureau 2019
CITY
TOTAL
HISP%
HISP POP
Lawrence
Chelsea
Lynn
Revere
Methuen
Everett
Somerville
Boston
Lowell
Framingham
Waltham
Cambridge
80,028
39,690
94,299
53,073
62,495
46,451
12,063
692,600
110,997
74,416
8,017
118,927
80.6%
67.0%
42.8%
33.6%
29.5%
28.3%
22.9%
19.8%
18.1%
16.1%
13.6%
9.5%
​
64,503
26,592
40,360
17,833
18,436
13,146
2,762
137,135
20,090
11,981
1,091
11,298
TOTAL
1,393,056
365,226
TOTAL
MOBILE APP
SOCIAL MEDIA
DESKTOP
AUDIO RADIO
WCCM targets Latinos in Boston from Central American, South American, and Caribbean origin as well as the bilingual english-speaking community through multi-media platforms.
​