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Costa Media Boston LLC is a NEW Hispanic OWNED broadcasting company, with a management team that has over 50 years of experience in radio programming, marketing and sales. 

 

Our Mission is to super serve the Latino communities in Massachusetts by introducing a NEW FORMAT that is Inclusive with a MIX of Latin Pop and Latin Urban Music.

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WCCM has been serving the Hispanic community in Boston for over 20 years and our goal is to continue that tradition with radio that entertains and informs the community through music, news and live sports.

La Pantera 100.7fm 1220am Radio Station Washington DC
While 96% of Hispanics in the US Listen to Radio, the Northeast Latinos outside of the New York DMA are underserved of Relevant Cultural and Local Audio Content.
La Pantera 100.7fm 1220am Radio Station Washington DC
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WCCM 105.3 FM &  1570AM

LA PANTERA

Why

La Pantera 105.3 FM is your premier destination for the hottest tracks in Regional Mexican and Latino Pop music in the heart of Boston.!

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At La Pantera 105.3 FM we're dedicated to bringing the rich tapestry of Latin culture to the airwaves, celebrating the diverse rhythms, melodies, and stories that resonate with our listeners across the Boston metro area. From the infectious tunes of spanish pop, to banda and rancheras to the catchy beats of urbano and reggeaton, our eclectic playlist reflects the dynamic spirit of Latino music.

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Tune in to La Pantera 105.3FM and immerse yourself in a world of lively rhythms and infectious energy, as we showcase both classic hits and the latest chart-toppers from Cristian Nodal, Grupo Frontera, Angela Aguilar, and beyond. Whether you're looking to dance the night away with latino pop or simply unwind with some classic rancheras, we've got you covered with the best in Regional Mexican and Latino Pop music.

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Join us on this musical journey as we celebrate the rich cultural heritage and vibrant diversity of the Latino community, right here on La Pantera 105.3 FM, your home for Latin rhythms in Beantown!

BOSTON METRO

MARKET COVERAGE

CALL LETTERS: WUBG FM & WUBG AM

FREQUENCY: 105.3 FM & 1570 AM

MARKETS: BOSTON, MA

FORMAT: REGIONAL MEXICAN/LATINO POP

AUDIENCE DEMO:

ADULTS 18-49 & ADULTS 25-54

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La Pantera 100.7fm 1220am Radio Station Washington DC
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PART OF THE HISPANIC COMMUNITY
  • **General Market DMA Population 5,882,500

  • **Hispanic Market DMA Population 521,600 or 12%

  • Median Age of Hispanics = 29

  • 1 out of 5 Under 18 Year Olds is Hispanic

  • % Foreign Born = 28.3%

  • Median HH Income = $34,507

  • 52% Female and 48% Male

    • Puerto Rican 28%

    • Dominican 24%

    • Salvadoran 11%

    • Colombian/Mexican 6%

SOURCE:

**Nielsen Audio & TV market Pop Est.

US Census Bureau 2019

CITY 
TOTAL
HISP%
HISP POP

Lawrence

Chelsea

Lynn

Revere

Methuen

Everett

Somerville

Boston

Lowell

Framingham

Waltham

Cambridge

80,028

39,690

94,299

53,073

62,495

46,451

12,063

692,600

110,997

74,416

8,017

118,927

80.6%

67.0%

42.8%

33.6%

29.5%

28.3%

22.9%

19.8%

18.1%

16.1%

13.6%

9.5%

​

64,503

26,592

40,360

17,833

18,436

13,146

2,762

137,135

20,090

11,981

1,091

11,298

TOTAL
1,393,056
365,226
TOTAL
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MOBILE APP
SOCIAL MEDIA
DESKTOP
AUDIO RADIO
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WCCM targets Latinos in Boston  from Central American, South American, and Caribbean origin  as well as the bilingual english-speaking community through multi-media platforms. 

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